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Search engine optimisation is the practice of increasing the position of a website in the natural or organic search engine results pages (SERPs) for a target list of keywords and phrases. -
Pay Per Click (PPC) marketing is when you pay for text ads, also known as sponsored listings. These ads appear above, to the right or below the organic search results. The name is due to the fact you pay every time someone clicks on your ad. -
A display ad is a graphical or rich media unit, known as a banner displayed on a website. Banners are used to create brand awareness and purchase intent. Users are encouraged to interact by rolling over, clicking to play a video, filling a form or clicking the banner.
Internet Advertising Agency London
There are lots of Internet advertising agencies out there, so choosing the right agency and services is no easy task. Well, BDR London makes those choices easy. We listen closely to what you have to say. We examine what your business offers and the industry you're in and tailor Internet advertising campaigns to your goals and requirements.
BDR London provides Internet advertising services which meet your needs and we understand that you need to see results. That's why we provide detailed reports, so that you can measure the success of the campaigns we have tailored for you.
How to find the right Internet advertising agency
- Find an Internet advertising agency that provides the services you need to meet your goals.
- Are they a full service Internet advertising agency
- Do they offer a variety of innovative advertising services that drive and convert traffic to your website?
- What is the company ethos, does it match the way you like to work?
- What is the pricing structure, does the minimum spend fit your Internet marketing budget?
- Find an Internet advertising agency that communicates, for instance is your account manager easy to get hold of?
- Are there any added value services, perhaps discounts for repeat business?
- Find a company you like, you can sometimes work with the same agency for years, so make sure you get along.
- Find an Internet advertising agency that will listen to you, don't be afraid to tell an agency what you want.
- How do they measure traffic and return on investment from online marketing?
- How is feedback given, do they take the time to talk to you or just send an email?
- Does the agency focus on branding or direct response marketing?
- Do they actually know how to give you a good return on investment, as well as achieving a high conversion rate from your Internet marketing?
Enthusiasm, Understanding, Innovation
What do I need from an Internet advertising agency?
- Generate sales or leads
- Improve the image of my company or product online.
- Introduce a new line or new product on the Internet.
- Deliver my message more effectively using the Internet.
- Create sales materials for a distribution network over the Internet.
- Drive more traffic to my website.
- Assist in the positioning of my company online.
