Banner Advertising

Banner advertising can be a rich and creative form of online advertising. Lots of big brands use it to drive sales and build awareness. It's an ideal way to engage with users on a personal level. You can target individuals according to the demographics of the site they visit and the content they consume.

Most of the major publishers collect and analyse traffic information. They know the gender of their general audience, how old they are, what they like, etc. As an internet advertising agency we find this kind of information very useful. From looking at this information we can tell if the content and audience matches our clients target audience and messaging.

Online banner advertising has been around since the mid-nineties. It's come along way since then. We can now create smart ads, which collect data and generate simple quotes inside the ad itself. As well as this plenty of advertisers are using rich ads. These creative can expand and also allow a user to interact with it in some way. This is very useful if you have a very creative branding campaign and want to really engage with users.

There are a lot of innovative ways to target individuals using display advertising. You can match ads with specific words on pages using contextual advertising. You can also match ads with user's behaviour. This means you can segment an audience and target them within, for example, an ad network and serve ads based on where people have been previously.

Banner advertising is an extremely effective marketing tool providing you know how to plan and run a campaign effectively. If you need advice or just want to know more about how it works you can contact Louise at BDR.