Banner Advertising does it work?

Banner advertising is a billion pound industry in the UK and the use of banners for advertising can work tremendously well if performed correctly. There are certain scenarios when banner advertising will perform better than other forms of Internet advertising. Your Internet advertising agency will be able to advise you on what type of campaign will suit your campaign objectives.

Banner advertising is typically used as a branding tool. It is a great way to build a brand and get a message out to millions. With banner advertising if you are a completely unknown company you will need to commit a decent budget to your campaign in order for it to have any impact.

If you are an unknown brand or you have no visibility in the search engines it is advised you run banner advertising in tandem with search marketing this will allow people who see your banner but do not click on the ad an opportunity to find you in the search engines at any time.

By using an Internet advertising agency with experience in both banner advertising and search marketing your campaign can benefit from the double pronged approach to make sure you are getting the most out of your banner advertising impressions.

Yes it is true that traditional banner advertising does have low click through rates but there is evidence of purchase intent after a user has been exposed to a banner advertising campaign. Banner advertising continues to evolve to involve higher levels of targeting which increase the effectiveness and efficiency of the campaign.

The introduction of rich media adverts into banner advertising has enabled advertisers to make an impact with banner adverts. No longer is the banner just part of the page but the interactivity the advert offers to the user engages and makes people aware. Rich media adverts increase click through rates and ad recall significantly.

If you are looking for inspiration for the latest in rich media banner advertising take some from these amazing examples at Double Click. If you want to discuss how you can use banner advertising like this to connect with your audience talk BDR London.