Our mission is to help your company benefit from the growth of Internet marketing channels, no matter the size of your budget. Based in London, our highly experienced online marketing team concentrate on customer care, return on investment, reliability and support.
Below you will find a number of considerations, you should think of before employing an Internet advertising agency. BDR London incorporates all of these points into our Internet marketing services and always tries to exceed expectations.
Before you employ the services of an Internet advertising agency, it is best to calculate your budget. Below are two simple ways to calculate your internet marketing budget.
Take your total last years gross sales or if you don't have a last year use the average industry standards. The percentage amount will vary depending on your profit margins, industry, location and market size. Most businesses operate on an online marketing budget of 5 percent of their previous year's gross sales. If you are a new business, you can obtain industry standards from associations or trade magazines devoted to your type of business.
Another widely used method of calculating your Internet marketing budget is the sales objective method. This is done by setting Internet sales objectives that are reasonably attainable in the current business climate. Internet advertising is then used as a necessary tool in order to realise the goals of sales or conversion rates, regardless of what happened in previous years.
An advantage of this technique is that if the Internet marketing is done correctly it becomes an investment, not an expense and can fuel more online marketing. The company also grows and expands at a faster rate than it would with the percentage of sales method.