An Internet advertising agency such as BDR is always looking for new ideas to help clients innovate and differentiate themselves from the increasingly saturated markets they operate within.
Augmented reality sounds like something out of a sci-fi film, but is becoming another option for adventurous internet advertising agencies and brands looking to engage with online users. If you search on You Tube for augmented reality you'll see plenty of examples of how the technology works.Basically, augmented reality overlays computer generated graphics over real world images or video. The applications for such technology are countless and you can expect the games industry to be the key driver over the next decade. It will allow consumers to interact with their surroundings on a new level. From an internet advertising perspective ad agencies will be able to potentially engage users and allow them to interact with products virtually. They will be able to see how the product works and participate in the ad from the comfort of their own home.
At the moment I feel many brands may see this technology as something fun to do but may not value it as a tool of any long term value. However, I expect over the coming years we will see innovations in this area and as a result AR will become more of an asset than a novelty.
- bdrlondon's blog
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