Can you afford not to do SEO?

As an internet advertising agency we are always talking about the benefits of search engine optimisation and comparing it to other forms of advertising. As we all know the UK economy is not what it used to be. Our currency is struggling and unemployment rates are rising.

With all this uncertainty businesses are looking at ways of cutting costs, becoming more efficient as well as more competitive. Using search engines to market your business is definitely a good strategy to help you get through this testing time.

The advantages of SEO as you are probably aware are improved SERPs rankings, increased targeted traffic, more brand awareness, better user experience and hopefully more sales.

But going back to the point of competitiveness. If you are a business with big aspirations of becoming a major player in the market, you'll need to capture a certain amount of market share. With over 32 million people online in the UK alone and a large percentage of those using search engines on a daily basis, can you afford not to be doing SEO? This is especially true if you are a consumer company.

If you are not competing with other companies in your industry on Google, you are potentially missing out on a large portion of the market. Everyone uses search engines as a research tool to buy and commission products or services. If you can't be found then you can't obtain any business. Think of it as a race. If you aren't doing SEO you are essentially left standing at the starting line, while your competitors get further ahead. Yes, you can do PPC as well, which is great for immediate sales, but over the long term SEO can be far better in terms of ROI.

At BDR we provide a paid on results model as well a fixed fee for smaller companies. This makes the service very cost effective for larger companies as the risk is transferred to us. In contrast the fixed fee is ideal for smaller companies as it is easier to budget on a monthly basis. We feel this approach is pretty innovative for an SEO agency.