SEO Agency


Our SEO agency service will help your site increase traffic, sales and rankings. Using a mixture of on and off site optimisation, PR and social media marketing to improve your credibility and authority.

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PPC Agency


If you want to increase your sales volume immediately then our PPC Agency service will help you to do this. We will use learnings to increase conversion rates to give you more for your money.

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Banner Advertising


Banner advertising is used to build brand awareness. Advanced targeting techniques allow us to reach your ideal customer. When used in conjunction with SEO it is very powerful.

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Social Media - Connect with BDR London

Internal Linkbuilding Strategy

Formalising an internal linkbuilding strategy for our clients is essential. As an internet advertising agency providing SEO services, we need to make sure the sites we promote are fully optimised on-site.

Even if you are not an SEO agency and are optimising your own site you can still employ all of these techniques. It just takes a bit of organisation and dedication.

Essentially, when you are creating internal links you are trying to provide as much weight and relevance to your links and content as possible. This way Google can determine the context of your site and the pages within it.

Seo service link building

If you want to add weight to a link make sure your cross site linking is relevant. The anchor text should be content specific. Search engines like Google associate the link text to the page it is linking to. It's no good having the anchor text  "SEO blog" if the page it is linking to is about   beer and has no reference to search engine optimisation.

To add additional weight to your internal links be careful not have too many other links on your pages. Google suggests that you have a clear link hierarchy and no more than 100 or so links on each page. If you have more than this, it could negatively de-value your links. Here's a link to Google's webmaster guidelines.

Another important point I find is that you don't want to waste link juice on pages that may not be particularly relevant to what your site is trying to rank for or they just may not be high converting pages. These could include your privacy policy or FAQ page. There is no point wasting juice on these pages, if it does'nt provide conversions or search engine credibility. Instead, I suggest you make these links no follow to try an attempt to prevent them from being crawled by the search engines.

Some additional information:

Ideally as a rule your main service or product pages should have a link from the homepage. Also in my personal opinion you should avoid linking to pages with the text "click here". It provides no contextual relevance to users or search engines. If you are just starting out you should pick several high traffic terms, but also some longtail terms as well. The reason for this is simple; it's going to take you a while and a lot of effort to achieve decent rankings for competitive terms. So it makes sense to supplement your efforts with a few easier wins.

For more information about our SEO service please contact Louise our client services director.

 

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