PPC Advertising

Pay per click advertising concentrates on matching consumer intent with advertisers' content. The concept of Pay per click advertising is simple, if you allocate enough marketing budget to the top search engines such as Google Adwords, Yahoo Search Marketing and Microsoft adCenter, you can obtain a top placement.

Pay Per Click Process

Users search for your terms on search engines and your ad appears, relative to how much you have bid on your selected pay per click terms. Pay per click advertising can provide immediate results and the best thing about it is we can measure the success and optimise in real time to obtain the best return on investment.

The difficulties with pay per click advertising are competitor analysis, deep keyword research, targeting the right people, creating the right adverts, using the most effective keywords and copy. As well as managing the budget and using the latest technology to acquire the best results.

Pay Per Click Advertising benefits

• Pay Per Click advertising is fast and effective.
• Pay Per Click advertising can generate targeted traffic within a few minutes of account activation.
• Pay Per Click advertising can be adjusted quickly to react to changing market conditions and improve performance.
• Pay per click advertising provides the ability to cap spend.
• Pay per click advertising is measurable making it possible to see exactly what your return on investment is.
• PPC advertising is relatively cheap in comparison to most other forms of paid advertising.
• It is possible to bid on niche keywords that cost only a few pence that drive quality traffic to your web site.
• Pay per click advertising is great for sustained Internet business growth.
• Pay per click advertising is also great for a launch of a new service or product.

Pay Per Click for conversions not clicks

Pay per click advertising campaigns are a good investment provided you focus on getting conversions rather than driving masses of traffic through clicks. If you look below we have included some information about what a good pay per click advertising manager should be doing.

• Tracking conversions
• Budget setting and management
• Constant keyword analysis
• Write effective adverts
• Optimise, optimise, optimise

Pay per click Conversions

BDR London will track conversions making sure the pay per click campaign stays within budget. A conversion can be any time a visitor to your web site completes a desired action. Please find below some examples of pay per click conversions:

A conversion does not have to be a monetary transaction. However, you should gain something from it. This could be traffic, data collection or brand awareness for your business. More about the BDR PPC Service

To find out more about the specific services we provide for Pay Per Click advertising Contact Us today to discuss your requirements