Email Marketing and Customer Relationship Management

Many Internet advertising agencies ignore customer relationship marketing (CRM) and email marketing. Every advertiser knows that it is cheaper and easier to sell to a customer that has purchased from you before than it is to get a completely new customer.

In times of recession where internet advertisers are seeing advertising spend cut back one place where you should be looking to increase revenue is from your current customer base. If someone has purchased from you before they are likely to again, providing that they had a reasonable experience.

Email marketing is an essential part of customer relationship management. Ask any UK CRM consultant and they will tell you that you should always collect an email address at the point of purchase.

The aim of an Internet advertising agency should be to help their clients grow their business. Depending on the product purchased CRM could be the perfect opportunity to up sell and cross sell additional products.

It is important not to bombard your customers with irrelevant messages. You should be looking at your customer database and segmenting it based on a number of factors. This could be on product purchased, geography, gender or other information you have collected during the registration process and other communication.

Your database is already your customer you just need to know how to get the most from them. At BDR we use our internet advertising expertise to develop a strategic and targeted email marketing schedule to help companies make the most of their CRM activity. So many internet advertising agencies ignore this valuable asset that is a great way to generate additional revenue.

As a business if your customer relationship management is done effectively then you will be enhancing and improving the service to your customers by providing them with a better service. If you would like to discuss customer relationship management (CRM) with one of our UK CRM consultants contact us now.