Does your SEO agency grow your business?

If you have a website you are probably doing SEO yourself or using an SEO agency. But do you know whether your SEO efforts are growing your business? If you are going to put time and money into optimising your website you need to be sure your efforts are paying off.

How do I know if my SEO is working?

There are a number of things you should be asking when analysing your SEO activity. Are my rankings improving? The main point of SEO is to improve your rankings for the keywords you are optimising for. If you are in a competitive industry this may be slower than if you are in a niche industry.

An increase in traffic volumes does mean your site is more visible in the search engines but are the increased visitors the kind of people who are likely to purchase your service? It’s quality over quantity I always say and you should make sure the keywords your SEO agency are optimising for are ones that are going to bring in potential customers.

Your SEO strategy should be to put yourself in the position of your most likely customer. What kind of searches would they use? What kind of content would most appeal to them? Your website content is a crucial part of not only the SEO process but also the selling process. The copy on your website is your virtual sales team it’s what is going to persuade Joe Public to buy from you.

If your SEO agency is not working with you to improve the sales you generate from search engine traffic they are only doing half their job. Huge volumes of site traffic will not make a business. You may be wondering how an SEO agency knows how to grow sales from a website. The answer is all in the data.

Analytics data is a wonderful tool to help grow your business. If you look at the data you will see trends in things people like and what they don’t. Recommendations from looking at the data should always be followed. By doing this you will see your site traffic begins to work harder for you.

Why do you hire an SEO company? The answer is to grow your business; if this is not happening then you need to think about taking some drastic measures. If you don’t know whether your SEO campaign is growing your business then it probably isn’t, talk to BDR and we will show you how to grow the business you do through your website.