Doing SEO think CRO

Your SEO campaign may well be getting you lots of traffic but are these site visitors converting into sales? The job of an SEO agency is to improve your rankings and increase traffic levels but what if your site is not conversion friendly.

Conversion rate optimisation (CRO) is one of the most important aspects of online marketing and is a great way to grow your business and increase sales. A well designed and user friendly site can make a huge impact to your bottom line. Improving the conversion rate by only 5% can mean thousands of pounds in additional profit.

How do I improve my conversion rate?

Conversion rate optimisation is about investigating all the reasons behind why someone does not buy from you. There is a need for lots of testing to see what makes a difference to your sales volume. There are so many variants as to why people buy or not so it is important your testing is done methodically so you can work out which things have a positive or negative impact.

If you improve your conversion rate you are going to make grow your business, increase sales, generate more leads, etc. this will make you more money to spend on marketing which will further grow your business.

In order to improve your conversion rate you have to measure your activity. If you have Google analytics installed you need to ensure you have Goals set up. Make sure you set up funnels as these will help to highlight areas where people are dropping off from your purchase funnel.

Test the purchase process yourself. Do surveys to find out what your customers think about the conversion process. What seems second nature to you may not be so obvious to others. Once you have a list of comments and pages where people seem to drop off take a look at these areas and come up with ideas that could help.

Sometimes adding a hover tooltip can help or further clarification as to what the next step is can help. If you have a long purchase process a progress bar can help to show people they are nearly at the end of their purchase.

By making improvements to your website and conversion process you will grow your business at no extra cost. At BDR London we place as much importance on improving conversion rates as growing traffic as one without the other is useless.