Google Personalised Search Results

The job of an SEO agency may have become a little harder with the introduction of personalised search results by Google. All search results will be partly influenced by searches that have been made over the previous 180 days.  What this means is if a user clicks on a site regularly and that site is relevant to the current search query this site will appear more prominently in the search results.

This is not strictly a new phenomenon as with iGoogle this has been a function for a while. You will have the opportunity to opt out of personalised results. The personalised results function is making your Google search experience more tailored to you it could make it more difficult for unknown brands performing SEO.

This personalisation and preference to already visited sites enhances the need for a holistic online marketing strategy. An internet advertising agency will be able to promote your business so potential customers feel confident clicking on your site in the natural search engine results (SERPS) even if they have not previously done so.

Many experts believe the personalisation will affect smaller unknown brands although I think smaller less known brands have always had to compete with larger brands in this way anyway. As a smaller less known brand you have to be clever and work your USPs as there is rarely the marketing budget available to compete with the big boys who have very deep pockets.

This new phase in Google search may make it more difficult to perform SEO but as an SEO agency BDR have always had to contend with the ever changing algorithm. If you are concerned about how this personalisation will affect your search engine rakings get in touch. At BDR we have a strategy that will work for your business.