Google's Social Search

As an Internet advertising agency it is our business to try and understand how people use the web on a daily basis and utilize this knowledge to our client’s advantage. Google is an innovator in this area and has started to incorporate social search within in its SERP’s results.

What does this mean? If you think about how people generally use the internet on a daily basis you could include activity such as updating social networks, sharing content and researching and buying online. Google has rolled out Social Search so that if you want to buy a book or go see a film you can read what people have said. The results are from people you know or have connected with online.

We all like to use our friend’s recommendations, because we trust them, so the benefits are quite obvious. Not only will you be able to find search query results, but also images as well.  So if your friends use Flickr, you can find pictures from their latest holiday and decide if you want to go there too.

From a search engine optimisation point of view SEO agencies will have to become far more proficient in the art of social marketing, it will be very important to try and connect with people and be part of their social circle in order to show up in their trusted social results.

Social Search is the next evolution in personalised search and will help people and businesses communicate and expand their social networks online. I’m sure lots of internet advertising agencies and other businesses for that matter will be using it to communicate and network online. Social Search is an ideal way for marketers to stand out from the crowd.

If you want to find out more about how Social Search works watch the video below.