Grow My Business Locally

Do you want to grow and promote your business in your local area? Perhaps you are a restauranteur, takeaway or shop. You may not have the budget to employ an internet advertising agency to manage your account, but there are certain techniques you can use to better advertise your business using pay per click advertising.

Consumers are becoming savvier when it comes to using search engines like Google. It is becoming more common for users to seek out local businesses. With this in mind it makes sense to try and be in the right place at the right time.

You can actually use Geo-targeting to great effect in Adwords. This can be done using several ways. You can set up a geo-targeted campaign which focus on specific countries, cities or even a certain radius around your business. This is ideal if you only deliver to certain areas. If this doesn’t sound appealing you can add geographic keywords to your campaign, such as for example, “PPC agency Harrow” and “London PPC agency”.  But this will mean users outside these areas will be able to see your ads as well.  Another option is to combine the two previous options by creating a focused geo-targeted area campaign with tightly grouped ad groups containing geographic keyphrases.

It all depends on your target audience and your product/service. I would suggest if you are a takeaway you could set up a radius from your location. This is easily done, once you click new campaign in the campaigns tab all you have to do is click "select one or more locations" and then custom, put your location in and put a figure in which represents the area your service covers. I suggest that you also opt to show your address with your ads, especially if you don’t deliver or rely on walk in business. This can be done by clicking on show relevant addresses with your ads under the Locations, Languages and Demographics heading in the campaign edit area or when you set up your radius.

A free way to get your business noticed locally is to list your business in Google’s Local Business Centre. We have written a post about this previously which is called Google Maps Listing

Using Geo targeting in your PPC campaigns is an ideal way to focus on customers in your local area. If you don’t have the budget to employ an Internet advertising agency implementing these tips will greatly improve and enhance your visibility.