If I was to approach an internet advertising agency, what should I ask them to spend my marketing budget on? In order to work out where your marketing money is best spent you need to look at what you are trying to achieve. What are your campaign goals? Who are your target audience? What kind of budget do you have?

Many people come to BDR London and say they want to do Internet advertising, but this term is so vast where do you begin? There are so many forms of internet marketing including seo, ppc, display, affiliate, email, PR, social media marketing and viral.

Traffic to retail sites via paid search is dropping as internet users take the direct route. NMA released an interesting article last week about this phenomenon. As a PPC agency this is of great interest to us.

The figures, released by Hitwise, show over the last year traffic via paid search has dropped 2%. This is down to more internet users typing the URL in directly. This is obviously great news for the advertisers that have domains consumers remember.

Are you an affiliate marketer looking for a good niche to promote? Affiliate marketing is a great way to earn revenue from your website traffic. The most successful affiliate campaigns are ones where the affiliate targets a niche and builds a site around this topic.

Choosing an Affiliate niche

When you start out as an affiliate marketer the best way to make money is to choose a sector and then carve out a niche within this sector.  In the long term if you get decent traffic to your site you can grow your niche to cross and up-sell related products.

This weeks BDR blog revealing the inner thoughts of an Internet advertising agency is on cashback sites. Affiliate marketing management is changing due to the increasing popularity of cashback sites. They are aggregators of deals and often deliver higher volumes of conversions than non-cashback sites.

Nowadays it seems that everyone wants to be an affiliate. It was announced in today's NMA (New Media Age) Magazine that the Mail Online will be turning their outbound links into affiliate links to help monetise some of the traffic sent to external sites.

Within affiliate marketing there are many different types of affiliates. These include the following: