Banner advertising and PPC advertising are both familiar territories for many internet advertising agencies. So for those of you interested in how the two work together the below might be of interest.

I read a Forrester research study from January 2009 about how search and display work together. It's a relevant topic. Last click wins, exposure to conversion and contribution are all integral to knowing how each form of advertising contributes to online advertising.

Internet advertising is taking on a new platform in the form of TV. All the major TV brands LG, Panasonic, Samsung, Sharp and Sony are bringing out web-enabled TV which allows users to use widgets to access internet services and applications.

Internet advertising agencies have been planning and buying banner advertising for well over a decade now. But what is banner advertising? Well for those of you that don't know. It's basically buying ads on websites.

Internet advertising agency services range in focus from branding, direct response and somewhere in between with brand response. Banner advertising campaigns or display as it is also known, is highly visual and interactive.

Banner advertising campaigns are not just for the big brands like Sony and Ford who can afford hundreds of thousands of pounds, small companies can also use it if they want to complement their online marketing strategy with some targeted placement advertising.

Ask any internet advertising agency and they will tell you the beauty of advertising online is all your activity is fully measurable. The effectiveness of your advertising can be linked to your return on investment. Traditional payment metrics such as CPC (cost per click) and CPM (cost-per-thousand) can be used to work out your effective CPA (cost per action).

Measuring the success of banner advertising

Video advertising is set to keep on growing and spend is predicted to reach $3.4bn by 2012 according to eMarketer. If you are an Internet advertising agency you should be making yourself familiar with this form of advertising.

Video advertising is an evolved form of banner advertising. Regular banner adverts no longer get the click through rates they did at the very beginning of the World Wide Web. Internet users have learnt to tune out from regular banner adverts.

Video advertising is set to keep on growing and spend is predicted to reach $3.4bn by 2012 according to eMarketer. If you are an Internet advertising agency you should be making yourself familiar with this form of advertising.

Video advertising is an evolved form of banner advertising. Regular banner adverts no longer get the click through rates they did at the very beginning of the World Wide Web. Internet users have learnt to tune out from regular banner adverts.

As people spend more time online, press continues to decline. This has been highlighted by the news that Maxim is now moving to be an online magazine only. This will surely mean other magazines will follow suit. As an internet advertising agency we are often buying online ad space and have found that publishers are continuing to shift focus online in terms of the quality and volume of content they offer.

An Internet advertising agency such as BDR is always looking for new ideas to help clients innovate and differentiate themselves from the increasingly saturated markets they operate within.

Augmented reality sounds like something out of a sci-fi film, but is becoming another option for adventurous internet advertising agencies and brands looking to engage with online users. If you search on You Tube for augmented reality you'll see plenty of examples of how the technology works.

Internet advertising agencies are currently able to take advantage of some very low rates. As a result ad networks and publishers are being hit hard. These tight economic conditions are forcing ad networks to sell inventory at reduced CPMs, some as low as £0.15.