BDR recently received an invite for Google Wave. As a forward thinking internet advertising agency we were quite excited to test the new communication platform, which has been proclaimed to change the way we interact with each other online.

Google Wave is the next evolution in email. Essentially it is a real-time communication tool.

Do you want to grow your business? It seems like a silly question to me as most people want to grow their business. The Internet is an amazing tool to do this. The Internet gives you the ability to reach a huge audience.

There are so many ways you can grow your business online. It is often hard to decide where to start. Here are some suggestions where to start and in what situations these Internet advertising techniques work.

Email marketing is a fantastic way to generate business. This sector of internet advertising grew a massive 24% companies spent £274m last year. Email marketing techniques continue to grow more sophisticated so using an internet advertising agency that knows how to get you the highest return on investment will save you money.

If I was to approach an internet advertising agency, what should I ask them to spend my marketing budget on? In order to work out where your marketing money is best spent you need to look at what you are trying to achieve. What are your campaign goals? Who are your target audience? What kind of budget do you have?

Many people come to BDR London and say they want to do Internet advertising, but this term is so vast where do you begin? There are so many forms of internet marketing including seo, ppc, display, affiliate, email, PR, social media marketing and viral.

Many Internet advertising agencies ignore customer relationship marketing (CRM) and email marketing. Every advertiser knows that it is cheaper and easier to sell to a customer that has purchased from you before than it is to get a completely new customer.

In times of recession where internet advertisers are seeing advertising spend cut back one place where you should be looking to increase revenue is from your current customer base. If someone has purchased from you before they are likely to again, providing that they had a reasonable experience.

Email marketers should think long and hard about the subject line of their mailings. It’s the first thing the recipient sees and will make all the difference as to whether your mail shot is ever seen. Research shows that 35% of email is opened based on what the subject line says. While a huge 69% of people class an email as spam based on the subject line. It is so important to test; small changes can sometimes make big differences. If you continue to improve open rates each time you mail out that would be something to smile about.