Google has launched a smartphone called the Nexus One.  The phone is being brought out to rival Apple's iPhone. It looks very much like the iPhone and it has lots of great features like a 5 megapixel camera and an mpeg4 video camera. You can also dowload lots of really cool apps and widgets.

As an internet advertising agency it is important to be at the forefront of what's going on in the world of online advertising. Here are my predictions as to what will be big in 2010.

Social Media Marketing

This comes to no surprise everyone is using social media in one form. This may be via a blog, fan page, pod cast or online group. Any platform where people can interact with you and leave comments is a form of social media.

It's been long awaited but finally the mobile Internet is becoming a reality with ever increasing numbers of people accessing the web via mobile devices. If you are running a PPC campaign you should definitely make use of Mobile Search Advertising.

Mobile web browsing is a different kettle of fish to Internet browsing via a full screen computer. PPC ads targeted at mobile users have to be built with this fact in mind. Just as you should separate your content and search campaigns you should most definitely create separate ad groups for mobile search ads.

People have been saying the mobile will be the next big thing in media for years. But with poor battery life and expensive roaming tariffs being barriers to entry this year might actually be the year when the mobile gets its place in the digital marketing mix.

The mobile phenomenon is heavily spurred on by the iPhone as the other handset makers strive to keep up. But will mobile sites take off to the extent that website owners will want their SEO agency to perform mobile SEO?

Nielson Online have revealed that the largest demographic on the web is now women aged 35-39, making up 15% of the UK Internet population.  The next largest demographic is 18-34 year old women and men 35-49 years each representing 14%.

Despite women being the leading demographic online they are behind in their use of the mobile web; with only 40% of mobile Internet users being female. However, over the next few years I expect this will level out. The research showed that the women that used mobile Internet were more likely than men to access social networks.

If you are an SEO agency you are going to like the recent findings from the UK Search Engine Optimisation Benchmarking Report. The report found that 55% of companies will increase spend on seo this year. 45% of those surveyed will spend more on ppc services.

Internet advertising agencies are getting an increasing number of requests to help their clients use mobile apps in their digital marketing. BDR London has investigated what are mobile apps.

As an internet advertising agency and UK PPC agency we always try to stay abreast of the latest search marketing news and I came across this on BBC News today.

According to the BBC the Google vice president of engineering, Vic Gundotra made an interesting comment during the web 2.0 Expo in San Francisco.

His words were "We believe voice search is a new form of search and that it is core to our business".