Every Internet advertising agency realises the immense influence and power Google has in the pay per click and non paid search arena, but its not just advertising agencies that use Google Adwords. Millions of people with small and large companies run their own accounts, but why is Google such a dominant force?

Your PPC ad will appear based on the keywords you have chosen to appear for. Your position in the results is based on a variety of factors. The price you pay is just one of them. The price is set like an auction, with the advertiser setting the maximum bid they are willing to spend. The actual price paid is worked out based on the search term, the quality score and relevancy of the keywords, ad text and landing page as well as previous account history and what your competitors have bid.

Every internet advertising agency that manages PPC campaigns will be aware of Quality Score (QS) and the affects it can have on a campaign. But if you are managing your own account you may be wondering how you can improve it.

If you are unfamiliar with Quality Score, it is basically a measure of relevance and user experience used in pay per click advertising. A high score can help you pay less for clicks.

Do you want to grow your business? It seems like a silly question to me as most people want to grow their business. The Internet is an amazing tool to do this. The Internet gives you the ability to reach a huge audience.

There are so many ways you can grow your business online. It is often hard to decide where to start. Here are some suggestions where to start and in what situations these Internet advertising techniques work.

BDR London is proud to be a Google Qualified Search Agency. What does it mean to be a Qualified Company? Search agencies and search marketing professionals that meet Google's requirements can achieve Google's qualified status. This qualification demonstrates that the company employs individuals with a deep understanding of AdWords, and has experience in assisting clients with their AdWords campaigns.

Below you will find the page that certifies BDR London as Google certified.

Any PPC company should be able to tell you what Quality Score is. But we thought we would put it in simple terms so you can understand how it can affect your campaign.

It is based on your account history, ad text, keywords and landing page relevance/usability. In order for your campaign to benefit from a high score all of these elements have to be working together. A good PPC company will be able improve your rating helping you to benefit from increased campaign efficiency.

If you are still unsure whether you should be using an Internet advertising agency to grow your business online these statistics may help to sway you.

The Office of National Statistics has revealed 63% of UK households have broadband up 7% on last year. That is an audience of 16.5 million households who you can promote your services to.

As a PPC agency using all the tools at our disposal to improve our client's campaigns is integral.

If I was to approach an internet advertising agency, what should I ask them to spend my marketing budget on? In order to work out where your marketing money is best spent you need to look at what you are trying to achieve. What are your campaign goals? Who are your target audience? What kind of budget do you have?

Many people come to BDR London and say they want to do Internet advertising, but this term is so vast where do you begin? There are so many forms of internet marketing including seo, ppc, display, affiliate, email, PR, social media marketing and viral.

It's been long awaited but finally the mobile Internet is becoming a reality with ever increasing numbers of people accessing the web via mobile devices. If you are running a PPC campaign you should definitely make use of Mobile Search Advertising.

Mobile web browsing is a different kettle of fish to Internet browsing via a full screen computer. PPC ads targeted at mobile users have to be built with this fact in mind. Just as you should separate your content and search campaigns you should most definitely create separate ad groups for mobile search ads.