You may be asking "Why are my PPC ads not converting?" The truth is there could be a number of reasons. Let's take a look at some of the top reasons behind why your Google AdWords might not be converting.

Are you getting any clicks?

This may seem like an obvious question but are people clicking on your ads? Is your ad copy compelling? Without clicks you will have no visitors and no sales. If you have any special offers mention them in your ad copy.

Internet advertising agencies know that providing a good PPC service involves being able to write good copy. Creating engaging, eye catching and effective PPC ads is crucial for a successful PPC campaign.

How do you write PPC ads?

If you want to write effective PPC ad copy you have to do three things. Firstly, you have to grab the users attention. You have to appeal to them in a way that tells them they are on the right track.

Many internet advertising agencies often overlook Google Analytics when trying to optimise PPC campaigns. However here at BDR we often use it as another tool to look at user behaviour and quality of traffic. In order to provide a fully holistic PPC service it important to use every available resource.

Every PPC campaign needs to have objectives and goals. By using Analytics you can track user behaviour and use this information to make improvements to your site. This includes information on where people went what they did and how long they spent doing it.

Providing PPC services is the bread and butter of many internet advertising agencies. But what if you're new to PPC and need a few pointers. Well, hopefully the below will help you get your PPC campaign back on track start generating more quality leads.

Any PPC agency will tell you that one of the most important aspects of PPC is achieving a decent conversion rate; if yours is lagging then you need to do something about it.

Below are 3 top conversion rate tips

For many PPC agencies improving CTR is one the daily obstacles which must be overcome. Most Internet advertising agencies will know about the below. However, for those of you that are new to PPC the below maybe of use.

BDR prides itself on its level of PPC service. As a PPC agency we understand that if you can organise a campaign and streamline certain other processes it can give you more time to focus on improving ROI.

Many Internet advertising agencies will agree that automated reports speed up the reporting process. It's really easy when you access outlook and the report is sitting there waiting to be done. Creating an automated report takes a couple of minutes and enable you keep up with your PPC campaigns performance.

Traffic to retail sites via paid search is dropping as internet users take the direct route. NMA released an interesting article last week about this phenomenon. As a PPC agency this is of great interest to us.

The figures, released by Hitwise, show over the last year traffic via paid search has dropped 2%. This is down to more internet users typing the URL in directly. This is obviously great news for the advertisers that have domains consumers remember.

An ideal way for a PPC agency to provide a more holistic PPC service is to create a placement campaign. By setting up a Google placement campaign you can pick and choose specific sites you want your ad to run on. A lot of the best Internet advertising agencies are using this method already.

If you want to make the most of your placement campaign you can run a by placement report. This will report will show which keywords are converting and where. From there you can choose the best sites to set up a placement campaign.

As a PPC agency BDR is expected to use every method and tool at our disposal in order to provide the best possible PPC service. What is sometimes overlooked by other Internet advertising agencies is the value of Google's Pay per Click Content Network.

A PPC agency can sometimes get distracted by the search sponsored listings and forget about the benefits of local geographic targeting. A good Internet advertising agency will employ such targeting for clients that have multiple locations and want to target a location specific audience and provide a well rounded PPC service.