SEO steps

The 13 SEO steps. Does your seo agency do all of them?

There are so many things that go into a well thought out SEO campaign. It is more than just link building and writing content. There are lots of technical aspects to seo which involve getting the foundations of your website right before you can move forward with driving traffic.

There are many benefits to SEO the main one being SEO will help you to grow your business by increasing your search engine visibility. The more visitors that come to your site the more sales you will make.

SEO gives you the highest return on your investment over the other forms of marketing your internet advertising agency might use. This is because the monthly cost of SEO is fixed however over time you will generate an increasing volume of site visitors.

Information architecture is the art and science of organising information systems, particularly websites and intranets, for both humans and robots. As an internet advertising agency that provides an SEO service along with web design and build; it is essential that our knowledge of this subject is sound.

Information architecture can have more of an impact on SEO than you might initially think. Information architecture relates to organising your sites content into groups or categories. Navigation comes into this and helps with the organisation of the information.

Formalising an internal linkbuilding strategy for our clients is essential. As an internet advertising agency providing SEO services, we need to make sure the sites we promote are fully optimised on-site.

Even if you are not an SEO agency and are optimising your own site you can still employ all of these techniques. It just takes a bit of organisation and dedication.

BDR London is a full service internet advertising agency that specialises in all forms of digital marketing. We combine our online marketing know how to provide clients with a holistic service that provides results.

We keep up to date with the best and latest internet advertising techniques to ensure our clients receive the best service. We also like to share our knowledge with our clients and partners to educate them about the good work we perform for them, so we can work together and exploit the techniques that work best for your business.

As search engines evolve they are returning more than web pages in the results. Depending on what you search for you will not only be presented with relevant web pages but you may also be shown images, news, videos, blogs, maps, shopping results, local businesses, Tweets, comments, cinema listings and even the weather forecast. This collection of different results is known as universal search. First page real estate is very precious and it is important your SEO agency knows how to exploit universal search to gain you as much search engine exposure as possible.

The job of an SEO agency may have become a little harder with the introduction of personalised search results by Google. All search results will be partly influenced by searches that have been made over the previous 180 days.  What this means is if a user clicks on a site regularly and that site is relevant to the current search query this site will appear more prominently in the search results.

As an SEO agency it is important to know how different site elements effect search engine optimisation. There have been recent discussions in the SEO world that page load time is going to have an impact on your SEO rankings. This is leading to a number of site owners querying where their website is hosted.

What does it mean for an SEO agency now Twitter results appear in the Google organic search results? What happens is Google will now show up to the minute information in the SERPS to people searching for topical phrases. For a search on something up to the minute like xfactor, with the final winner announced on Sunday, there is still plenty of 'Twitter' around the subject. Here is an example of what the real time results look like:

As an SEO agency we know content is the most important part of the website. Although it is important to remember content does not exist in isolation. For search engine optimisation your content needs to be accessible and easy to read, laid out in an appropriate manner that search engine spiders and human readers can understand.