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Internet Advertising Using Email Marketing
Tue, 09/29/2009 - 09:54
Email marketing is a fantastic way to generate business. This sector of internet advertising grew a massive 24% companies spent £274m last year. Email marketing techniques continue to grow more sophisticated so using an internet advertising agency that knows how to get you the highest return on investment will save you money.
Email marketing is a great acquisition and up-sell tool which can be used in clever ways to increase your sales. You can use your own customer database or you can rent targeted data which will allow you to put your message in front of a receptive audience.
When running email marketing campaigns you must optimise just as you would any search marketing campaign. When optimising an email campaign there are so many variables you can change. The subject line and the creative are the obvious ones but the landing page, message, list used, colour of the email, time of day and day of week all impact results.
The more email campaigns you do the more learnings you will have for the next time. I used to work on one account where the bulk of their online business was generated through email marketing. As a team we had monthly targets to hit. Eventually we got so good at email marketing we could time the mailings and use our knowledge to estimate the volume of sales so that we always exceeded our monthly target.
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