SEO Agency: Local SEO

The Internet can provide businesses with a truly global audience. Small and medium sized enterprises are able to cross international borders with little costs. However what about small businesses that want to remain that way. You may have a service you are only able to provide locally. Local seo is an area of search engine optimisation that continues to grow in popularity.

How can you target a local audience using the internet?

Nowadays people search for everything online and often search for local services using search engines. This is why it is important for everyone to have a web presence regardless of the size of your market. With the ever increasing internet population you will be surprised at how large the online audience in your catchment area is.

To get search engines to know where you are located you have to tell them. There are a number of techniques we employ at BDR to help with your local seo.

Here are just a few top tips for local seo:

• It is common knowledge that the first and easiest thing you can do to help boost your local SEO is to list your business in Google's Local Business Centre
• Get yourself listed in as many local directories as possible. This will provide references to your business and associate it with the location it is based
• Put your full address on your contact page
• Use locations in your anchor text on your inbound links
• Set up a local landing page for each location

Local SEO landing pages

When you set up location specific landing pages there are a number of best practices you should follow.  Use locations specific titles and mention the location on the landing in header tags and in the content. Include your full address and local telephone numbers.  This will associate your service with the location in the title.

By placing your business address on your sites footer you are providing additional access to your businesses location to search engines. You can also use the pages Meta tags to add in more location specific information. It would also be a good idea to name your location specific landing pages with the location in the URL.

If you are interested in applying local seo to your website contact us today and we can help you devise a strategy.