Mobile Marketing: Mobile Apps are great for digital marketers

Internet advertising agencies are getting an increasing number of requests to help their clients use mobile apps in their digital marketing. BDR London has investigated what are mobile apps.

A mobile app is an application that has been built specifically for your mobile. The application is a downloadable piece of software that you download via the Internet and then upload to your mobile phone. There are already hundreds of apps available that allow you to do a variety of things on the go. Some examples include checking your email from your mobile, listening to music, playing games, updating social media sites and accessing travel information.

These mobile apps are increasingly popular and are being used by an increasing number of internet advertisers. The most well known mobile applications are those built for the iPhone or iPod touch. This is partly due to the 'early adopter' demographic audience that Apple has.

It is important to remember that not everyone has an iPhone and if you are contemplating building a mobile app you should build it for a number of makes and models. With the increasing number of 3G phones being released the mobile app is fast taking its place in the mobile marketing tool box.

Why do advertisers use mobile apps?

As an advertiser you may wonder why you would want to build a mobile app. The answer is it enables an advertiser to build a relationship with the consumer and travel everywhere they go with them. It is a great branding tool. There is also a viral element to mobile apps. If you really have a great mobile app that you are making good use of you are likely to show it to your friends.

The possibilities of mobile applications are still in their infancy as is mobile marketing as a whole. BDR predicts that the use of mobile apps will be become increasingly popular with internet advertising agencies that want to cut through the noise.