Mobile Search Advertising: PPC Ads on your mobile

It's been long awaited but finally the mobile Internet is becoming a reality with ever increasing numbers of people accessing the web via mobile devices. If you are running a PPC campaign you should definitely make use of Mobile Search Advertising.

Mobile web browsing is a different kettle of fish to Internet browsing via a full screen computer. PPC ads targeted at mobile users have to be built with this fact in mind. Just as you should separate your content and search campaigns you should most definitely create separate ad groups for mobile search ads.

Mobile search ads have a shortened format to regular PPC campaigns and it takes specialist PPC copywriting skills to be able to convert customers with a description with a maximum of 18 characters and a headline.

By creating a separate campaign for mobile search ads your PPC agency will be able to gather learnings based on mobile web browsing for your keywords. Mobile search is not suited to all industries; you may find your products are not suited to mobile search even if your regular PPC campaigns work well.

Mobile PPC ads can be targeted by mobile phone carrier; this would be good if you are selling phone accessories as you could further tailor the message to include the mobile network. If the ad is more targeted it will be more relevant and produce a higher CTR.

Another great feature of mobile PPC ads is click to call. This improves conversion rates as it connects people immediately right at the point they are searching for your service.  This kind of mobile search campaign would be excellent if you were a take away restaurant.

If you would like to increase your reach by running a PPC mobile search campaign; contact BDR. We have specialist PPC experts who can set you up with a mobile search ad group so you can connect with potential customers wherever they may be.