Online Advertising Predictions for 2010

As an internet advertising agency it is important to be at the forefront of what's going on in the world of online advertising. Here are my predictions as to what will be big in 2010.

Social Media Marketing

This comes to no surprise everyone is using social media in one form. This may be via a blog, fan page, pod cast or online group. Any platform where people can interact with you and leave comments is a form of social media.

We cannot talk about social media marketing without mentioning Facebook. Facebook has the largest slice of the UK internet audience. More pages are viewed on Facebook than any other site. Many brands are using the large audience on Facebook to engage with consumers and listen to their needs building a relationship with them. This allows for brands to have an affiliation with the consumer and become the preferred source for that product when they come to purchase.

Twitter is another very popular and rising social network. It is a micro-blogging site where people can tweet to their followers. The number of tools available to Twitter users continues to grow making this a very interesting and evolving tool for an internet advertising agency to use. The real time nature of Twitter allows advertisers to see what people are saying right now about current topics.

The number of tools available for social media marketers on Twitter continues to grow and the new lists functionality makes Twitter more useful, as you can begin to follow groups of people related by a certain subject. No doubt Twitter has a few more developments up its sleeve that will emerge in 2010. Follow BDR London on Twitter and keep up to date with what we are doing.

Online TV and Video

Online video continues to become more popular. BDR London will be making more use of video in 2010, take a look at our video section to watch all our video content. Catch-up TV online continues to grow and the ability to access already aired content online is becoming more widespread. You can now access 4 On Demand (4OD) shows on You Tube. The BBC iPlayer and ITV Player are also very successful.

There will also be the launch of a new service called SeeSaw in  2010 that will have shows from BBC Worldwide, ITV and Channel 4 that will surely further grow the market for online television viewing. There will be a land grab in 2010 where the players in this sector of the online world will look to grab a large proportion of the market.

Mobile Marketing

With new phones coming out all the time that have excellent screen size and internet connections the  mobile marketing sector will continue to grow throughout 2010. More brands will make use of the mobile internet. It will be imperative to have a friendly mobile site which loads quickly and can be read on the smaller screen to ensure consumers are happy using the site on the go. Mobile apps will continue to be popular with apps that have useful functionality being popular with the potential to go viral.