PPC Agency: 5 tips on how to increase CTR

For many PPC agencies improving CTR is one the daily obstacles which must be overcome. Most Internet advertising agencies will know about the below. However, for those of you that are new to PPC the below maybe of use.

If you are running on the content network Google allows you to target by age and gender. The great thing about this is Google also provides you with delivery and response rates. In the form of impressions and clicks. This means if you want to increase your CTR and conversion rate all you have to do is exclude age groups that are performing worst in terms of delivery, response and leads.

If you have been running the same ads for a while and have noticed your CTR has dropped maybe its time you should test some new copy. Ideally you should be improving copy and testing new ads continuously. One tip if you are trying to improve current copy is to make small changes starting with the header and working your way down. This in my opinion is the best way to optimise current copy. This way you can accurately measure the success of changes you have made.

When you are writing your ads try to use superlatives that adhere to Google editorial guidelines. Also try to include popular search terms which relate to your campaign. This will improve relevance to users.

Sometimes to increase your CTR all you need to do is optimise your keywords. Again this should be done on a daily basis. Checking CPCs and CPAs should be done frequently. By pausing keywords which have not performed well you can often lift the overall campaign. One thing to note is that you should evaluate performance in terms of historical performance and the amount of clicks received. It might not be fair to pause a keyword if it has only been live for a couple of days or has only received 4 clicks.

Running search query reports can be a very effective way of ascertaining what keywords are triggering your ads to show. By looking at these reports you can discover irrelevant search queries you can then add these search queries as negative keywords in your PPC campaign and prevent your ad from showing.

BDR provides PPC services to a wide variety of businesses that want to generate leads. If you would like to know more about how BDR can help you generate more sales leads, why not drop us a line.