PPC Agency: New to PPC?

Providing PPC services is the bread and butter of many internet advertising agencies. But what if you're new to PPC and need a few pointers. Well, hopefully the below will help you get your PPC campaign back on track start generating more quality leads.

Any PPC agency will tell you that one of the most important aspects of PPC is achieving a decent conversion rate; if yours is lagging then you need to do something about it.

Below are 3 top conversion rate tips

• Create tightly themed ad groups
• Next create highly relevant ads around the ad groups and keep testing
• Don't forget to send your traffic to the relevant landing page

Driving masses of traffic to a website using PPC is not very difficult. However, the expertise required to drive high quality traffic which converts at a decent cost per acquisition is what keeps many PPC agencies in business.

If you are new to PPC there are a few things you can do to improve the quality of your PPC traffic. Whenever you conduct any sort of digital advertising it's extremely important that you establish who you are trying to target.

Who they are?

Where they are?

What they do?

And when do they do it?

Are the main questions which should be answered. Once you know all of these things you can hopefully use Google adwords to create find and create keywords, ads and ad groups.

Google provides many tools to help you manage and grow your campaign, which is obviously in their best interest. If you want to really become an expert PPC advertiser it's useful to really get to know everything they have to offer and how you can use their tools to your advantage. Sometimes making a few tweaks to your settings is all that is needed to make big improvements.

Geo targeting, day parting, ad scheduling and delivery are some of the settings which can be manipulated to improve campaign performance.

If you are new to PPC and want to improve your campaigns you can look into the below.

• Run reports. Search Query reports can help you refine your keyword list
• You should also run ad, placement, keyword and campaign reports to help identify problems areas and gain insights and learnings
• Set up automated reports. Getting these set up will save time and help you stay on top of your campaign
• Download and use adwords editor. This tool really does save a heap of time and has lots of useful functions
• User Google analytics this can really help you understand what people do on your site and give you ideas on how to improve your site and PPC campaign

I could go on and on about all the things you can do to improve your PPC campaign and knowledge of PPC in general. But in reality it all comes down to willingness to learn. Providing a good PPC service is about creating relevancy and expanding the reach of your campaign whilst maintaining relevancy. For more information about BDR's PPC service and how we can add relevancy to your campaign please get in touch.