Quality Score?

Any PPC company should be able to tell you what Quality Score is. But we thought we would put it in simple terms so you can understand how it can affect your campaign.

It is based on your account history, ad text, keywords and landing page relevance/usability. In order for your campaign to benefit from a high score all of these elements have to be working together. A good PPC company will be able improve your rating helping you to benefit from increased campaign efficiency.

Google uses Quality Score to influence your actual cost per click and the rank of your ad.

In Google Adwords you can actually see the Quality Score rating of your keywords. The higher the rating the more relevant your keywords are. This means if your keywords are closely relevant to your product or service the better your quality score will be. As a suggestion keep your ad groups small and tight for a better score.

Ad text is a very important factor in determining the relevance of your campaign. The key thing to do here is to make sure your ad copy has keywords in it and is both relevant to your audience and ad group. Your ads should match the user intention and be relevant to their search query. The higher your CTR and conversion rate the better your quality score will be.

Another determining factor is landing page relevance. Google will look at the relevance of your copy, how well it converts and how easy it is to navigate. Your landing page should contain unique content and be easy to use. Make sure any offers you promote in your ad text can be easily seen on the landing page. Building a good quality score is a matter of building trust with Google.

BDR is a full service internet advertising agency based in London