Real Time Results Appear in Google Search

What does it mean for an SEO agency now Twitter results appear in the Google organic search results? What happens is Google will now show up to the minute information in the SERPS to people searching for topical phrases. For a search on something up to the minute like xfactor, with the final winner announced on Sunday, there is still plenty of 'Twitter' around the subject. Here is an example of what the real time results look like:

The real time results are pulled from a number of places Twitter, Facebook, MySpace, and range of news sites with stv.tv being the example from the picture. The real time results have repercussions for some brands with libel being a possibility particularly with certain tweets as they are based on personal often uncensored opinion.

This new development from Google is blurring the line between SEO and social media. Quite likely Google is using this to combat any loss in market share to Twitter. Many people use Twitter to get up to date opinions from people. This is particularly useful to an internet advertising agency, where here at BDR we often use real time search to do market research and get opinions for our clients target market.

The emphasis on Google is about real time this is why they have crafted a new algorithm called QDF, Query Deserves Freshness this mixes in the need for the search results to be up to date which again emphasises the need for fresh, relevant unique content.

The new real time search results could be an opportunity for spammers to have a field day.  You can appear very quickly for a search result using a Twitter account, but you may only have a very short window of success a matter of minutes. There are some restrictions in place though this includes if you have already tweeted about something approximately 4 times your tweets will stop showing in the real time results.

At BDR we are taking an interest in how real time search results are impacting seo and how clients can leverage real time search developments. To find out how we can help you get in touch.