SEO Asia

Are you an English speaking company looking to break into the Asian market? SEO in Asia is just as big as it is in the UK, USA and Australia. If you want to reach people in places like Hong Kong, Beijing and Singapore you should use search engine optimisation (SEO).

The world continues to get smaller and smaller, not literally, but in terms of communication methods and cultures merging. The Internet is bringing us all closer together. People in the Far East and Asia have similar wants and needs to people in the West. Their internet usage habits are very similar and search engines are a very popular way to find products and services.

If your business is looking to target people who live in Hong Kong, China and other areas of Asia we can help you. Our English speaking staff can help you to build your brand and create a web presence in Asia. Our local presence with our main office in Hong Kong means we can help you to improve your rankings in the search engines in China, Hong Kong and all over Asia.

SEO China

China has the most internet users in the world. With the largest population in the world it has the most potential. The cheapest way to reach Chinese consumers is by doing SEO in China. Chinese SEO is not just translating your website into Mandarin or Cantonese you have to understand the native speaker’s colloquialisms and browsing habits.

Although Google is the most popular search engine in most English speaking countries like the UK and USA, Baidu it the most popular site in China. Baidu is the search engine of choice for Chinese internet searchers.

International SEO

Doing SEO internationally involves specialist skills and knowledge of the local language. Doing SEO in another country is not just about translating your website into the native language. This is because quite often different areas of the world have different meanings for words and phrases that when translated just don’t make sense.

This can particularly be the case with SEO in Asia due to the different parts of Asia that speak Chinese.  One example would be people who speak Mandarin from China and people speaking Mandarin in Taiwan can view some characters quite differently which makes some websites complete nonsense when translated.

Do not fall into this trap if you are going to do SEO in Asia use a company who speaks your language and the native language. At BDR we view SEO as not just about improving rankings but also using data from your analytics software to measure and continuously improve results so you get more conversions resulting in a higher return on investment for your marketing budget.

Localising your international SEO efforts is very important, it’s not enough to translate into the target countries language as local users may not find the language appealing which can seriously impact your conversion rate.

If you want to know how we can help you contact us today.