SEO Content Tips

As an SEO agency we know content is the most important part of the website. Although it is important to remember content does not exist in isolation. For search engine optimisation your content needs to be accessible and easy to read, laid out in an appropriate manner that search engine spiders and human readers can understand.

Site content is very important but the site design also has an impact on the effectiveness of your site. The layout and graphics used will impact the style of language used. Your audience and product will also influence how you write for your target market. The amount of content you provide on each page will also play a role.

People read differently online, as opposed to offline. When writing seo content online think about sentence and paragraph length. Do you want to produce long pages with lots of content that users have to scroll through? Or do you want a shorter page where there is no scroll? There are pros and cons to each type of page.

A long page will allow you to have lots of keywords present and explain things in full to your customers, but be sure to avoid keyword stuffing. A page that is too long could lose focus and confuse Google as to what the actual subject of the page is about. Conversely a page that is too short could also confuse Google by not providing enough content to make a judgement call as to what you are talking about.

The top seo tip for content is to plan each page so there is a clear theme and the amount of words on the page are enough to explain the subject you are addressing. If you have more to say think about using clear navigation to a related page that explains more.

Your site's content will impact how sticky your site is (how long people remain on your site before leaving) and it will also impact your bounce rate. If you have everything the web surfer is looking for on the landing page your bounce rate is likely to be high. If however you design your site to entice users to interact with your site, encouraging them to visit other pages your site will have a much lower bounce rate.

Another SEO content tip is to make sure people know whether you can cater for them by using language that will appeal to your target audience. Make sure your content writing is clear; it is worth considering using a professional copywriter to help you create your site content. They will be experienced in writing copy that appeals to the type of people you would like to do business with.

If you want search engine friendly copy it is worth using an SEO agency to check the density, tone and even order of the copy on the page. An SEO agency will also make sure the copy written targets appropriate keywords that will generate you appropriate visitors and increase your rankings.

BDR have learnt lots of SEO content tips over our years optimising websites if you want to know how we can help you optimise your site contact us today.