You’ve created a beautiful website, got a winning marketing strategy and have plenty of traffic. But there’s one big problem your sales figures stink! Conversion rate optimisation basically aims to improve the ability of your website to convert visitors into customers.

Can’t Buy or Won’t Buy

Finding out why visitors don’t convert is obviously one of the most important aspects of conversion rate optimisation. To kick things off bdrlondon will audit your site’s analytics data looking at how visitors use your site and why they may be leaving. After this we create an initial strategy with recommendations.

If a visitor can’t buy because the site makes it difficult in some way, perhaps the navigation is confusing or the conversion process is flawed. bdrlondon can easily identify useability issues and provide technical recommendations to overcome obstructions. Our developers can even implement the technical solutions as part of our service making it easier for you.

If a won’t buy scenario becomes apparent we can also provide various recommendations and solutions which can make your offering more appealing to visitors. It might have something to do with your competition, how your site looks or how you are selling the product or service.

A lot of companies spout the term “best practice” when talking about CRO (conversion rate optimisation) maybe because they want to convey that they know something you don’t. The truth is there are no real best practice solutions. What works for one company in one industry may not work for another.

The Fundamentals of our Conversion Rate Optimisation Service

Changing the colour of your headline or buttons may improve your conversion rate but it is doubtful that it is the main reason why your sales success rate is low. bdrlondon looks at everything to do with your product/service. Understanding why people buy your product and how your site allows them to purchase or enquire is extremely important. We also look at how visitors arrive at your site and what they do once they are there. From this point we can identify how you guide them to your desired goal.

The navigation of your site and the conversion process are hugely important. We find out what is wrong with the current process by using analytics tools and provide clear recommendations which can be implemented to improve sales.

Review, test and learn and make further improvements, conversion rate optimisation is a process of elimination and development.