SMO Social Media Optimisation

With the growth of social media it is important for internet advertising agencies to not only know how to perform SEO but we must also know social media optimisation.

The importance of search engine optimisation can be summed up by the fact that Google web properties such as the main search engine, YouTube, Blogger.com etc. has about 87.8 billion searches per month according to comScore.

If you are running an SEO campaign you are quite likely to be getting a high volume of search traffic from Google and in some cases this may be as much as 80-90% now imagine if something happened to Google what impact would that have on your business?

It is typical for an SEO to focus on what is happening on Google. But there are so many opportunities out there to generate good quality traffic. It is unlikely Google is going to disappear but something could happen which causes your site to drop out the index. If this happens it could spell disaster for your business if you rely heavy on your natural traffic.

As a business it is dangerous to rely on any one client or business supplier it doesn’t make sense as you are taking a big risk should anything happen. In online marketing it is the same thing why take risks going after one source of traffic, ensure you have widespread coverage and spread your risk. If you rely heavily on Google traffic you can spread your risk by using social media marketing to increase your online visibility.

Social Bookmarking

Social bookmarking can help to promote good quality content which will be picked up by others sometimes content which goes viral can drive huge volumes of traffic. If you want your content to go viral try bookmarking content that gives advice or reveals some very interesting news. Controversial titles can generate interest and help, although no one can ever really know if the content is going to be of interest to the public.

Social Media Profiles

Social media profiles are a great way to use social media marketing. You can build a community around your profile and provide interesting information on your page which will help to promote your brand which will lead to relationships which can result in long term business growth. A relationship with your social media followers is more powerful than a passing visitor from a search engine.

Social Media for Research

Social media is a great way to research what people think about your product or service or can give you an insight into what people are interested in right now. This is a valuable tool and gives a true real time opinion something which search engines are not able to do. The increase in using social media in this way is what has led to deals between Twitter and Google and Bing.

Social media optimisation is beneficial to your SEO efforts and helps not only to grow your relationships but also improves your search engine visibility. Social media marketing can be a very effective tool when it comes to growing your business online.