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Internet Advertising Agency: Social Media Marketing is a Staple Part of a Digital Marketing Campaign
Mon, 07/06/2009 - 20:37
The rise in popularity of social media has meant the majority of advertisers online are using social media marketing as part of their internet advertising. The UK Internet audience's love of social media has been cemented with the media well and truly celebrating its use. The NMA Effectiveness Awards demonstrated how brands are embracing social media and integrating it with online marketing activity.
It has taken a while for online advertisers to understand how to use social media. Before using social media your internet advertising agency needs to understand how to successfully measure the success of the campaign. Traditional display advertising measurement metrics will not often convey the success of the campaign. When you are planning a social media campaign you must decide how you are going to measure the effectiveness.
Typical social media measurement metrics include how many fans/friends/followers you have. This may not necessarily measure the true success of your campaign you need to be able to measure dwell time and interaction levels.
Any social media campaign must be given full support and should fit with the campaign objectives. It is important when undertaking social media campaigns you keep your 'space' updated as you will not keep your followers engaged. It is however very important you keep updates relevant and interesting otherwise they can be conceived as spam.
If you want to run a social media campaign you need to plan and strategise updates otherwise your campaign will never reach its full potential. Often advertisers use an internet advertising agency to manage the social media activity it performs this is because there is often not enough internal resources to devote the attention a campaign of this sort needs.
At BDR our clients like to connect with their audience through social media as this is obviously where people are spending their time online. We help our clients to plan how they will use social media to connect with their target audience to make their brand the favoured destination when the consumer is ready for that product or service.
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