Social Media Marketing Be Social

Social Media Marketing is the hot buzz word on everyone's lips. Its real time current and the way we now connect with each other online. In many instances social media has over taken email in the way we interact.

I often post on someone's wall or create an event on Facebook to plan an evening out instead of emailing all my friends, that's just so 2000! Now social media is well and truly part of our lives it is becoming a useful tool for business too.

Social media marketing can be a great way to connect with your target audience. It is a great way to meet new customers and get feedback from current customers. Social media is about being social so if you are using social media for business you need to do it in the right way.

There are rules with social media marketing. When you are connecting with friends you have a relationship and therefore you can have conversations, but in a business context you need to give something back to your audience.

You cannot just sell to people, you need to give them a reason to follow or become a fan. This may be through relevant information and offers or through a competition. Things are different for brands; certain brands are already part of a consumer's life, like Coca Cola and Reebok. There is already an affiliation or connection to the brand making it easier to create a following.

If you are an unknown brand you need to have a pull to get people to engage with you. This may be advice, support and information as a long term strategy. If you want people to engage fully and provide you with their contact details so you can create a two way conversation, you will need a prize draw or competition.

Social media marketing can be a great tool for businesses if performed correctly remember the rules of the offline world and provide people with real value and you will see a benefit from your activity.

If you want to know how you can integrate social media marketing with your business talk to BDR London. We will help you come up with a strategy to implement a campaign that provides measurable results. Our motto is Listen, Engage, Measure.

Contact Us to discuss your requirements.