Social Media Marketing to Generate Business

As an internet advertising agency it is our job to help you generate business. Social Media marketing is a great way to do this. The uptake of people using social networks in their spare time is massive Facebook in the UK alone has over 22 million users. This is 36% of the entire UK population. Twitter is also another very popular social network with around 5.5 million Britons using Twitter. It continues to grow the volume of users on a regular basis.

How can a business use social media marketing to generate business?

Firstly it is important to realise that you cannot use social media to push sales on people. Social Media is about being social and generating content that will interest your friends and followers. This will build up the trust they have for you which one day when they need your product or service will put your business in a favourable position.

Social Media marketing is not like search marketing where a person is directly seeking out a product or service. Social Media marketing is about making a relationship between you and a potential customer. Social networking is very much like business networking you can't view every encounter as a direct opportunity to sell but should view it as an opportunity to grow your network in search of future projects.

How can my business use social media marketing?

If you set up a Facebook Page get your customers to join and you can keep them informed of special offers and discounts available. If you have a Facebook Page and a Twitter you account you can link the two so that when you update Facebook your information will also be tweeted via Twitter. If you have a corporate blog where you write about offers and promotions you can feed this information onto your Facebook Page. So you can begin to see how using social media to communicate with clients can be very effective.

If you want to know how your business can use social media to connect with customers current and new, talk to BDR London and we can tell you how we would use social media to generate business for you.