Social Media Marketing is Great for Branding

Social Media Marketing is a great way to engage with your target audience. Many businesses work with an SEO agency to perform search engine optimisation as the search engines are used by most of the Internet population.

So if you are optimising your site for search engines because this is where you will find potential customers it makes sense you should be using social media marketing to reach your audience. More and more UK adults are increasing the amount of time spent on social networking sites. There is a misconception by some that social networking is only for young people.

Whilst there are a large portion of 15-34 year olds using social networking (50% according to the latest Ofcom report). Use by older demographics is increasing, with 46% of 25-34 year olds and 35% of 35-54 year olds with a social media profile.

30% all British adults have a social media profile so there is the potential to reach millions of UK adults through social media marketing. Facebook is the most widely used social network and unbelievably 50% of UK adults have a Facebook profile. It's the second most visited site in the UK after Google with people spending on average 6 hours per month on the site.

As well as providing you with huge reach social media marketing also gives you the opportunity to interact with your customers and get feedback from them. Research by Trendstream has revealed consumers preferred brands who took part in forums and social networks and this kind of activity improved the opinion of the brand by around 29%.

Less popular methods of social media marketing include sponsoring blogs, surprisingly creating groups only improved opinion of the brand by 9.3% and 32% of the 2,000 respondents felt uncomfortable with this interaction.

Social media groups only work if the brand is ultra cool or you get some value from joining the group like latest updates on news or special offers. 50% of people said they were uncomfortable when brands befriended them but they like it if the brand had a page where questions could be posed.

Brands should use social media marketing to connect with Internet users but must take care no to invade people's privacy.

BDR London uses social media marketing to increase brand awareness and to allow people to interact with our clients brands.