Social Media Marketing in 2010

Social Media Marketing is the new buzz word that all internet advertising agencies are using. In 2010 this form of internet marketing is going to move to the next level. Social media optimisation has become increasingly popular with companies looking to push their services online.

You have heard of SEO, well in 2010 you will hear increasingly more about SMO social media optimisation. Social Media is a great way to connect with your potential customers, but it needs to be used in the right way. Social media is a two way conversation and not a push sales tactic.

I think there is a place for social media marketing in 2010 regardless of the industry you are in providing you follow the rules. People hate receiving cold calls but if they have requested information they are more receptive to the contact. This is how you need to use social media.

In 2010 there will be no excuses for getting social media wrong. Social media has been around for a while now and as consumers spend most of their time online social networking there will be no forgiveness for brands and companies that get it wrong.

My top tip for social media in 2010 is come up with a strategy. Don't make it up as you go along, what do you want to achieve? What message do you want to portray? If you have this in mind the information you share with your followers will be relevant and welcomed. If you have no strategy how will people know whether to follow you?

You gain friends, followers and fans by connecting with people. There are a number of ways you can do this depending on your strategy. If you are a B2C company you can use social media to promote special offers and promotions. If you are a B2B company you could also do this, if appropriate, but you may want to use social media to become an authority in your field. This will make you more credible in the eyes of potential customers.

If you want to know how your business can use social media marketing in 2010 contact BDR we will be happy to discuss how we can help you.