Social Shopping aka Social Commerce

With social networking now taking up the majority of time spent online how can an internet advertising agency leverage this to grow the business of our clients? Social media marketing is one way advertisers and brands can tap into the huge potential presented by social networking.

When providing an SEO agency service BDR makes use of social media marketing to build credibility and authority with the search engines. For branding campaigns social media is an excellent way to connect with potential customers. There is however now a chance to take things a step further. Applications are enhancing our lives whether this is social media apps for your social networking profile or mobile apps.

Applications are not really a new thing widgets have been around for a while. However the increasing uptake of social networking and mobile web use is causing better and more useful applications to be built all of the time. One useful application for ecommerce sites is an app that allows users to shop with their Facebook friends and Twitter followers. Many sites are using Facebook Connect and Twitter logins to enable easy integration with the social side of the web.

When ecommerce became popular there was a distinct difference between shopping online and shopping offline. Now with the introduction of social shopping you can go shopping with our friends and get their opinion before you buy. One app that allows for your customers to perform social shopping is decision step. You can find more apps about the app and watch a demo here: http://www.decisionstep.com/solutions/solutions/social-shopping/shoptoge.... The page shows interesting stats about increased order value, more site stickiness and a higher volume of cart loads. Other apps that support social shopping include Followbase which offers customer support and service via Twitter.

Social commerce will be the next step for online retailers. An internet advertising agencies job is not to only drive traffic but to offer clients recommendations on how to improve conversion rates. This is one of the additional perks of using the BDR London SEO service. The more sales you get from your traffic the higher the return on your investment. If you want to know how your company can use social commerce to grow the volume of sales for your business contact BDR.