The importance of the perfect email subject line

Email marketers should think long and hard about the subject line of their mailings. It’s the first thing the recipient sees and will make all the difference as to whether your mail shot is ever seen. Research shows that 35% of email is opened based on what the subject line says. While a huge 69% of people class an email as spam based on the subject line. It is so important to test; small changes can sometimes make big differences. If you continue to improve open rates each time you mail out that would be something to smile about. Conversely if things worsen with your changes you know not to go there again. Things to bear in mind are offer led subject lines can work really well if you have a cracking offer. Whether you are mailing to a cold rented list or an in-house list will make a huge difference. Humorous subject lines may work well based on your product and the demographic of list. But most important thing to note you won’t know what works best until you test.

Which of these email subject lines would you click on? Which would you dismiss as spam?

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