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An Internet advertising agency view: The downfall of voucher code sites?
Thu, 01/22/2009 - 20:01
Within affiliate marketing there are many different types of affiliates. These include the following:
- PPC affiliates
- Niche sites and blogs
- Loyalty sites
- Voucher code sites
- Cashback sites
- Email marketing affiliates
- Co-reg affiliates
- Price comparison websites
The voucher code affiliates have continued to grow and there are many voucher code websites now present on the web. Voucher codes are excellent for the consumer because it means they make a saving.
Web savvy shoppers are becoming increasingly thrifty particularly during this economic downturn. This frugality is leading to the increase in use of cashback sites and voucher code sites by consumers shopping on line.
What does all this mean to the advertiser though?
Affiliate Marketing is a fantastic way for an advertiser to make sales and generate great ROI. However every advertiser is always concerned that their affiliate marketing will generate incremental sales.
It is down to the affiliate management agency you work with to work ensure that it is the case that sales generated through your affiliate marketing activity are indeed incremental.
Many advertisers are beginning to realise that voucher code affiliates may not be bringing in incremental sales and in fact offering discounts to a consumer who would have purchased any way.
DRL Holdings who sources and supplies white goods for the website customers of high-street names such as Sainsbury's, Boots, Next, Appliances Online and Appliance Deals decided to test this theory out. They decided to stop using voucher code sites in their affiliate marketing to understand whether voucher code sites generated incremental sales.
Today DRL announced they will be pausing voucher code affiliates. Presumably their research uncovered that these affiliates failed to bring in a significant amount of incremental business to warrant continued use. What does this mean for some of the huge voucher code affiliates out there is this the end of voucher code websites?
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