Using Facebook for Business

Facebook has become so big, with Internet users spending more time on Facebook than they do on Google, your advertising agency should be making that if you want to generate as much traffic as possible online you should be there.

For some time many businesses tended to stay away from Facebook. It was only deemed appropriate to have a Facebook presence if you are a cool and trendy brand. This however is not the case any more.

Why Facebook For Businesses

Although Facebook is a social network with millions of people spending a lot of time here it becomes an ideal space to connect with your customers new and existing. It is however very important to use Facebook in the right way. If you spew out lots of rubbish that doesn't interest people they will switch off.

Social media marketing is about creating a dialogue with consumers. Make sure you add value through your activity by providing interesting content not just special offers and sales messages, unless you have received feedback that this is what your followers specifically want.

You may wonder if you are running a business how do you have the time to write your blog, tweet on Twitter and manage your Facebook account. You can integrate your Twitter account and your blog into your Facebook account so when you tweet or post a blog this automatically updates your Facebook page.

Setting up a group or page on Facebook can help you to engage with consumers and get feedback from them. But there are also advertising opportunities on Facebook that can extend your reach further than your immediate network. Facebook advertising can be bought on a cost per click basis and be targeted using demographics to get a better response rate.

To grow the number of friends and fans you have on Facebook you should join other groups and pages which are related to your industry. This will help you to connect with people with similar interests.

There are also some really great business apps on Facebook. You can make conference calls, leave voice messages and even collaborate on documents. Check out this article from Mashable http://mashable.com/2009/01/22/business-facebook-apps/ about some good business Facebook apps.

If you wan to find out how you can use social media to promote your business talk to BDR London we use social media as part of an integrated strategy which grows your followers and sends traffic to your website which will generate increased brand awareness which eventually leads to a growth in sales.