Why Use An Agency For Banner Advertising

Internet advertising agencies have been planning and buying banner advertising for well over a decade now. But what is banner advertising? Well for those of you that don't know. It's basically buying ads on websites.

However, it's much more complicated than that. Many companies make the decision to buy banner advertising for themselves without the help of an internet advertising agency. This is fine of course providing you have the experience in-house to plan, buy and manage the campaign well enough to make sure it can deliver a decent ROI or at least meet your objectives.

BDR has years of experience working on some of the biggest brands in the UK. We are also aware of the latest trends and developments in banner advertising. We can plan a campaign around your objectives, targeting your audience within your budget. We can create a strategy to release, stagger and launch messaging so that it has maximum effect. BDR uses industry data and stats to back up our decisions and know how to buy, where to buy and how to negotiate the best rates.

As well as this we take our fee from the publisher meaning you benefit from the wealth of experience we have at no cost to you. We also make sure that your campaign is bought in the most cost effective way possible, whether that is cost per click, cost per sale or cost per thousand views etc.

BDR knows how to make sure that the inventory bought isn't wasted and the campaign is fully tracked and measured. Our experience enables us to analyse the data, draw learnings and insights which will help improve and optimise current and future campaigns. This brings me on to optimisation. It's important to be able to identify key trends and indicators to work with publishers to improve the campaign once it's running. This way you can move budgets around, advertise in better areas and exclude poorer performing channels.

In Summary

• We will plan the campaign using industry tools and stats meeting your objectives and goals
• Buy the media negotiating and buying it in the most cost effective way possible
• Advise on and if necessary design the banner adverts
• Track the campaign reporting delivery and performance on a weekly basis
• Optimise the campaign making sure it is performing well

BDR is a full service internet advertising agency providing Branding, Design and Response online marketing