Internet Advertising Agency: Women leading web users

Nielson Online have revealed that the largest demographic on the web is now women aged 35-39, making up 15% of the UK Internet population.  The next largest demographic is 18-34 year old women and men 35-49 years each representing 14%.

Despite women being the leading demographic online they are behind in their use of the mobile web; with only 40% of mobile Internet users being female. However, over the next few years I expect this will level out. The research showed that the women that used mobile Internet were more likely than men to access social networks.

Your internet advertising agency should be aware of the changing demographics of the online population as this will affect planning and strategy of online campaigns. The fact that women are making up a larger proportion of the Internet population means that advertisers can focus more advertising to this group.

Women have a key role within the home and often control the household budgets. This makes them very important to advertisers as they are often the main decision makers for the household. You are more likely to find women on social networking sites. However, you need to be the right type of brand if you want to use this arena to target women.

At BDR we are able to work with clients to guide them on where best to target the audience they need are. Even if you are in a niche sector that has a very specific demographic, we have the tools to be able to seek out where your target audience is online.